Market Entry in Germany and Europe
ENTERING A NEW MARKET MEANS UNDERSTANDING A NEW SYSTEM
A successful market entry involves much more than just incorporating a company. Companies and startups must align their legal, regulatory, and operational frameworks early on.
OC Legal supports international companies, startups, and scale-ups in making the legal and strategic decisions necessary for entering the German and European markets. In doing so, we look beyond individual legal issues to view market entry as a holistic process—from the initial assessment of the business model to day-to-day operations.
In particular, the current single market agreements with Mercosur and Mexico present unique opportunities to make the leap into the European market.
MORE THAN JUST STARTUP: THINKING ABOUT LAW, THE MARKET, AND IMPLEMENTATION AS A WHOLE
Whether it’s direct sales, distribution partners, a joint venture, a branch office, or a wholly-owned subsidiary: The right approach to entering the market depends on the business model, the product, the industry, and the planned presence in Europe.
We assess which legal and regulatory requirements must be addressed prior to the market launch. These may include, among other things, corporate structure, contracts, trademarks and intellectual property, data protection, AI regulation, product safety, imports, distribution, and industry-specific compliance.
The goal is not an isolated legal solution, but rather a robust structure that will enable your company to operate effectively in Germany and Europe and grow sustainably.
Your market entry is as unique as your business model.
A successful market entry does not depend solely on the country of origin. The key factors are whether you, as an international company, startup, or scale-up, want to enter the German or European market, and what business model you are pursuing.
That is why we begin our consultation with a structured legal assessment and use it to identify the appropriate legal and regulatory areas of focus.
Different legal requirements apply depending on the business model.
E.g., – Corporate Law – Contracts – AI Act – NIS2 – Product Safety – Trademark Law – Data Protection – Distribution – Customs – Permits
Company Formation
Forming a company is often the first visible step in entering a market. However, numerous organizational and legal decisions must be made well in advance—ranging from the shareholder structure and management to the drafting of the incorporation documents.
Depending on the business model, it may make sense to establish a new company or to expand an existing international corporate structure. Careful preparation makes subsequent business operations considerably easier.
More Than Just Legal Advice
A successful market entry does not end with the formation of a company.
Depending on the project, we can put you in touch with independent specialists, for example in the following fields:
Market Analysis – Business Development – Recruitment – Relocation – Real Estate – Incentive Programs – Tax Consulting – Certification – IT – Marketing
If necessary, we will put you in touch with selected, independent partners. These partners provide their services on their own responsibility. OC Legal is solely responsible for the legal advisory services it provides.
Legal Assessment
Every successful market entry begins with a thorough assessment of the current situation. Before signing contracts, hiring employees, or incorporating a company, the legal and regulatory framework of the business model should be reviewed.
As part of a legal assessment, we analyze, among other things, the planned business activities, target markets, regulatory requirements, and existing risks. This process allows us to identify issues related to corporate structure, contracts, data protection, trademarks, product safety, and industry-specific permits at an early stage.
The result is a structured basis for decision-making that includes specific recommendations for action and prioritizes the next steps. This helps avoid costly mistakes and allows for efficient planning of market entry from the very beginning.
Choice of Legal Structure
Choosing the right legal structure is one of the most important decisions when entering a market. It affects liability, financing, corporate governance, and the organizational structure of your company.
Whether a GmbH, UG, branch office, or subsidiary is the right solution depends, among other things, on the business model, the planned investment, liability risks, and long-term expansion goals. Careful planning lays the foundation for sustainable growth and helps avoid the need for restructuring down the line.
GmbH/UG
The GmbH is one of the most commonly chosen corporate structures for international companies entering the German market. It offers a clear organizational structure, is widely accepted in business dealings, and provides limited liability to the company's assets.
Whether a GmbH is actually the right business structure, however, depends on the company's specific business model and strategic goals.
The Entrepreneurial Company (UG) allows businesses to get started with a small amount of share capital and is often chosen by startups or smaller companies. It is particularly well-suited for business models that are initially built up with a manageable amount of capital.
As the company grows, it may make sense to transition to a GmbH at a later date.
Branch Office
Not every company needs to establish its own German entity to enter the market. A branch office can be a viable alternative if the company wishes to leverage existing international structures.
Whether this solution is appropriate depends, in particular, on the planned business activities, organizational integration, and long-term expansion goals.
Subsidiary
A subsidiary establishes an independent legal entity within the German market and is particularly well-suited for companies with a long-term market strategy or substantial investments.
It allows for a clear separation between the parent company and the operating business in Germany.
You can find more information about the subsidiary on our Corporate Law & Corporate Structure page.
Joint Venture
Entering the market through a joint venture can be a good strategy if the goal is to leverage a partner's local market knowledge, existing sales structures, or technical expertise.
Careful planning of the partnership is crucial to clearly defining responsibilities, investments, and rights over the long term.
For more information on joint ventures, please visit our Corporate Law & Corporate Structure page.
Managing Director
The appointment of a managing director involves making key decisions regarding the company’s operational management. Responsibilities, authority to act on behalf of the company, and organizational procedures should be clearly defined as early as the company’s entry into the market.
The selection of the management team has a significant impact on the company's future development.
For more information, please visit our Corporate Law & Corporate Structure page.
Commercial Register
Many types of businesses require registration in the commercial register. Only upon registration can numerous legal effects take effect and the business fully participate in commercial transactions.
The documents required and the registrations that must be filed depend on the chosen corporate structure and the specific project.
Business Registration & Business Law
Before starting a commercial activity in Germany, you are generally required to register your business. Depending on your business model, numerous commercial law regulations and industry-specific requirements also apply.
The Trade Regulation Act (GewO) provides the general regulatory framework for commercial activities. In addition, there are specific legal regulations for numerous industries, such as:
- Jewelry Retail
- Cosmetics
- Electrical and Electronic Equipment
- Product Safety and Packaging Registration (LUCID)
- Medical Devices
- Food and Dietary Supplements
- Toys
International companies and startups, in particular, should determine—before entering the market—which filing, approval, or registration requirements apply to their business model. Clarifying these matters early on facilitates market entry and helps prevent delays or avoidable compliance risks.
Contract Law & Terms and Conditions
A successful market entry often begins with contracts. Even before commencing business operations, sales contracts, supply contracts, terms of purchase, confidentiality agreements, and general terms and conditions (GTC) should be tailored to the German or European market.
International standard contracts often fail to adequately account for the legal peculiarities of the German market. Unclear contract clauses or invalid general terms and conditions can lead to liability risks, disputes, or delays in business operations.
Careful contract drafting establishes clear responsibilities, reduces risks, and lays the foundation for long-term business relationships.
For more detailed information, please visit our Contract Law & Commercial page.
MOU / NDA
Even before the actual market entry, discussions take place with investors, distribution partners, manufacturers, or potential customers. In this early phase, confidential information is often exchanged, or joint projects are prepared.
A Memorandum of Understanding (MOU) documents the current status of negotiations and the intended collaboration. A Non-Disclosure Agreement (NDA) protects trade secrets, technical information, and confidential company data from unauthorized disclosure.
Innovative companies and startups, in particular, should take appropriate steps to protect sensitive information even before contract negotiations begin.
For more information on drafting contracts, please visit our Contract Law & Commercial page.
Distribution Agreements
Choosing the right sales structure is often crucial to the success of a market entry. Companies can enter the market through their own branches, sales representatives, authorized dealers, distributors, or other sales partners.
Distribution agreements govern the rights and obligations of the parties involved, exclusivity, compensation, territorial divisions, as well as termination and liability issues. These points should be clearly defined before distribution begins in order to avoid future conflicts.
For more detailed information, please visit our Contract Law & Commercial page.
Sales Representative
A sales representative facilitates business transactions on behalf of a company and can make entering the market considerably easier if an existing customer network is already in place.
The contract should specifically address commissions, non-compete clauses, termination provisions, and potential compensation claims. These specific considerations should be taken into account as early as the selection of the distribution system.
Authorized Dealer
Distribution through authorized dealers allows companies to establish a rapid market presence without having to build their own sales organization. Authorized dealers act in their own name and on their own account, but often remain closely involved in the sales strategy.
Clear guidelines regarding sales obligations, brand image, exclusivity, product training, and contract termination provide planning certainty for both parties.
License Agreements
International companies often tap into new markets by licensing technologies, software, brands, or know-how. Licensing agreements enable market entry without having to provide all services locally themselves.
The scope of the rights of use, the territorial coverage, quality requirements, and compensation models should be clearly defined at an early stage.
For more information, please visit our Contract Law & Commercial page.
Governing Law & Jurisdiction
International contracts should specify, even before the contract is concluded, which law applies and which court or arbitration tribunal has jurisdiction in the event of a dispute.
Choice-of-law and jurisdiction clauses provide planning certainty, but they do not supersede all mandatory statutory provisions. In particular, mandatory national regulations may continue to apply in the areas of consumer law, labor law, and antitrust law.
Especially in cross-border business relationships, it is advisable to tailor the contract structure to the target markets at an early stage.
For more detailed information, please visit our Contract Law & Commercial page.
Privacy Policy
Anyone conducting business in Germany or Europe generally processes personal data—whether through a website, customer accounts, job applications, or employee data. The requirements of the General Data Protection Regulation (GDPR) and other digital law regulations apply as soon as a company enters the market.
Depending on the business model, data processing agreements, privacy notices, cookie consent forms, or technical and organizational safeguards, among other things, may be required. Digital platforms and data-driven business models are often subject to additional regulatory requirements.
A data protection-compliant approach not only provides legal certainty but also strengthens the trust of customers and business partners.
We help companies integrate data protection into their business processes at an early stage so that they can enter the market in compliance with the law and avoid having to make adjustments later on.
Money Laundering
Money laundering and terrorist financing are issues of enormous importance in Germany and the EU; the first EU directive was issued as early as 1991, and the most recent EU directive was adopted.
Money laundering is regulated, among other places, by the Money Laundering Act (GwG), the German Banking Act (KWG), the Securities Institutions Act (WpIG), the Payment Services Supervision Act (ZAG), the Insurance Supervision Act (VAG), and the German Capital Investment Code (KAGB).
Not every company is subject to the provisions of the Money Laundering Act. In certain industries or business models, however, extensive due diligence and documentation requirements may arise as early as the point of market entry.
Whether it involves identification requirements, beneficial owners, or internal compliance processes—the requirements depend on the specific business activity. International corporate structures and cross-border business relationships, in particular, should be reviewed early on to determine whether anti-money laundering regulations must be observed.
Companies that receive payments, particularly when these involve cross-border transfers, should inquire whether they are subject to any registration or reporting requirements.
Commercial Law
In addition to incorporating a company, many businesses must also comply with the commercial law requirements applicable to their business model. The Commercial Code provides the general regulatory framework for commercial activities in Germany. In addition, numerous industry-specific regulations apply.
Commercial Law is part of economic administrative law. Commercial law guarantees and limits the freedom of trade.
As the central law of administrative commercial law, the Trade Regulation Act (GewO) establishes a regulatory framework for all commercial activities. In addition to the requirement to register a commercial activity, there are many other special statutory provisions, such as those concerning
- Jewelry Retail
- Cosmetics
- Electrical appliances
- Product Safety, Packaging Registration, LUCID
- Medical Devices
- Food/Dietary Supplements
- Toys
If any of these keywords apply to the work you intend to do, please contact us.
Labor Law
As soon as employees are hired in Germany, labor law requirements come into play. Even hiring the first employee raises questions about contract terms, work organization, and the legal framework.
International companies must also determine whether there are any special considerations to take into account regarding the employment of foreign employees, the secondment of personnel, or the establishment of a branch office.
We assist companies in preparing for their market entry from an employment law perspective and lay the groundwork for building a workforce in compliance with the law.
Corporate Law and Tax Law
Choosing the right corporate structure is one of the most important decisions when entering a market. At the same time, corporate law and tax issues should be considered together from the very beginning.
Whether it’s a GmbH, UG, branch office, or subsidiary—the optimal structure depends on the business model, investment plans, and long-term corporate goals. Tax implications can also be taken into account as early as the planning phase.
We work with you to develop a corporate structure that is legally sound and supports your business goals.
You can find more information about setting up the right corporate structure on our “Corporate Law & Structure” page.
Internet Law
For many companies, entering the market begins with a website or a digital sales channel. This involves numerous legal requirements regarding legal notices, disclosure obligations, contract formation, and electronic commerce.
The term “Internet law” is actually misleading, since there is no distinct area of law or separate, codified body of Internet law.
The Internet enables the transfer of digital data (including very large amounts). This exchange of data facilitates, for example, communication, which in turn enables, for example, the conclusion of legal transactions (such as service contracts, the performance of which may, under certain circumstances, be provided directly over the Internet—such as the download of data for music or video use—but may also be provided offline).
This means that, in principle, matters of daily life that also pertain to the Internet are governed by general laws. However, in some cases, those laws may contain specific provisions that apply only to the Internet.
In addition, however, there are also specific information and compliance rules.
The new Digital Services Act (DDG)—which was enacted in light of the European Digital Services Act—replaces the Telemedia Act (TMG) with regard to provider identification and legal notice requirements. Providers must provide extensive information about their own companies, as well as details regarding regulatory authorities, etc.
Registering a domain name is more of a technical process. Many people are unaware that even this—or the creation of a website—can have implications under trademark law.
The operator of a website is generally responsible for all content (both its own and that of third parties). Even when it comes to liability for facilitating infringement alone, website operators should take every possible precaution to protect themselves.
In addition to the legal notice requirement mentioned above , website operators have a wide range of other disclosure obligations. These primarily concern what is known as online commerce. Consumers must be fully informed of their rights, particularly their right of withdrawal, and products and services must be described in a meaningful way. Advertising and its claims must be transparent. You can find more information on this, particularly in the sections on Terms and Conditions and Marketing.
For larger providers, the issue of platform regulation can be particularly significant. It is important to note here that even a blog can qualify as a platform provider.
These are just a few of the specific considerations you need to keep in mind if your website or business model is related to Germany or Europe. Please contact us.
Artificial Intelligence
Artificial intelligence is the buzzword of the moment. Future business models seem to go hand in hand with artificial intelligence; if the experts are to be believed, existing models will have to incorporate it in order to survive. The so-called AI Act sets forth regulations regarding which AI applications are permitted and what due diligence obligations apply.
Other key topics include, above all, copyright and trademark law as they relate to the creation of new works and what AI applications are legally permitted to use. As a general rule, where human intellect is required, a machine cannot replace it. AI should never have more rights than other legal entities. Certainly, when it comes to large-scale data processing, it makes sense to consider data protection regulations. Please contact us to discuss your specific case.
More and more companies are integrating artificial intelligence into their products, services, or internal processes. At the same time, regulatory requirements in Europe are constantly evolving.
As early as the market entry phase, companies should assess which legal requirements arise from the use of AI and how innovation and compliance can be meaningfully combined.
For more information, please visit our "Artificial Intelligence" page.
Supply Chain Act
The Supply Chain Due Diligence Act (LkSG) requires companies to comply with human rights and environmental standards throughout their supply chain. The law may also apply to startups with international suppliers. A legally sound risk analysis, preventive measures, and transparent reporting are essential for compliance and reputation.
International supply chains already play an important role in many companies’ market entry. Depending on the company’s structure, industry, and suppliers, statutory due diligence obligations or contractual requirements may apply.
Even though not every company is directly subject to legal obligations, business partners increasingly expect transparent compliance structures and traceable processes throughout the supply chain.
Product Liability
Anyone who distributes products in Germany or Europe assumes responsibility for their safety. Product-specific requirements, documentation obligations, and potential liability risks should be reviewed even before the product is placed on the market.
Not only manufacturers, but also importers, distributors, and other economic actors may be subject to legal obligations. An early review provides certainty for future distribution. A thorough product liability strategy includes CE marking, quality controls, and an emergency plan for product recalls. Importers are also liable—not just manufacturers. What matters is whothe “placer on the market” is—that is, the natural or legal person who first places a product into commercial circulation, meaning for distribution, consumption, or use, on the market. This means the person or company that first supplies the product to other market participants, such as distributors or end consumers.
Marketability
Not every product can be sold on the German or European market without further ado. Depending on the product category, different requirements apply regarding labeling, safety, documentation, or approval.
Marketability means that products can be placed on the market; in other words, they meet the legal requirements for doing so. These issues are particularly relevant in the fields of health products and food. Cosmetics must also meet strict requirements before they can even be offered in the B2C sector.
Even before entering the market, it is important to verify whether all requirements for lawful marketing have been met. This applies in particular to regulated products and innovative technologies.
Commercial Register
Many types of businesses require registration in the commercial register. Only upon registration can numerous legal effects take effect and the business fully participate in commercial transactions.
The documents required and the registrations that must be filed depend on the chosen corporate structure and the specific project.
Customs/Import Regulations
When importing goods into Germany or the European Union, customs and regulatory requirements often must be observed. In addition to the actual import process, further documentation, registrations, or labeling requirements may be necessary, depending on the product. Anyone importing products from non-EU countries must deal with customs duties, EORI numbers, import sales tax, and product labeling requirements. Intra-Community acquisitions are also subject to legal requirements. Incorrect customs declarations can result in fines and delivery suspensions.
Supply chains, import processes, and product-specific requirements should be coordinated as early as the market entry planning phase to avoid delays or additional costs.
Work Permits & Visas
A successful market entry often depends on key personnel being able to begin working on-site in a timely manner. Depending on their country of origin, managing directors, specialists, or project staff may need residence and work permits before they are allowed to begin working in Germany.
Entry requirements, visa procedures, and logistical arrangements should be taken into account as early as the planning phase. Preparing well in advance prevents delays and makes it easier to establish business operations.
We assist international companies with the legal preparations for deploying personnel in Germany and provide support with the necessary procedures.
Employee Assignment
Many companies begin their market entry by temporarily assigning existing employees to Germany. In doing so, they must take into account labor law, social security, and residency requirements at an early stage.
Different legal requirements apply depending on the duration of employment, country of origin, and work location. Careful planning ensures legal certainty for both companies and employees.
We assist companies with the legal structuring of international employee assignments and with preparing for a smooth market entry.
Managing Director & Management
Appointing a managing director is often one of the first organizational steps in establishing a branch or subsidiary. Even before business operations begin, authority to act on behalf of the company, responsibilities, and organizational procedures should be clearly defined.
International corporate groups, in particular, face the question of whether to appoint local managing directors or to assign existing executives to these roles.
We assist companies in structuring their management framework from a legal perspective and help them build a resilient organization.
Skilled Workers & Recruitment
For many companies, building a local team is a key part of a successful market entry. Even the process of recruiting qualified professionals raises questions about contract drafting, the employment of international staff, and the legal framework.
Depending on the industry, there may be specific requirements regarding qualifications, residency permits, or regulatory guidelines.
We help companies with the legal preparations for expanding their workforce and lay the groundwork for sustainable growth.
Relocation
Market entry often affects not only the company but also the people who are setting up the new location. Executives, skilled workers, and their families need support in organizing their move and integrating into the new location.
Relocation involves much more than just moving to a new place. Issues related to residency, dealing with government agencies, finding housing, and organizational procedures should be planned well in advance.
We coordinate legal matters and assist international companies in preparing for a successful establishment in a new location.
Social Security
International employee assignments regularly raise questions about social security. Different rules apply depending on the employee’s country of origin, the duration of the assignment, and the employment arrangement.
Even before starting work, you should determine what social security obligations apply and what documentation is required.
We help companies ensure that their staffing arrangements comply with the law and avoid common mistakes when entering the market.
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The documents required and the registrations that must be filed depend on the chosen corporate structure and the specific project.
Right of Residence
Managing directors, skilled workers, and other employees from third countries often need to go through immigration procedures. Applying for the necessary residence permits in a timely manner is an important prerequisite for the planned market entry.
Legal requirements vary significantly depending on job function, qualifications, and corporate structure.
We assist companies with issues related to immigration law and help them with the legal preparations for international employee assignments.
Trademark Law
A product’s or company’s brand is an essential part of its success story. Important considerations must be made for both existing foreign brands and new brands.
A brand is often the first point of contact between your company and the German or European market. Even before entering the market, you should determine whether your company name, product names, or logos can be protected and whether any existing intellectual property rights held by third parties would prevent this.
Is my trademark suitable for trademark protection? Can I even protect the trademark, and who is eligible to register it? Do I want to register a word mark, a design mark, or a combined mark? Do I intend to seek protection in Germany or in Europe? What is the procedure, and what costs will I incur? When does the trademark become protected, and how long is it valid?
Depending on the business model, it may make sense to file a national or European trademark application. An early trademark strategy protects investments in sales and marketing and lays the foundation for long-term brand building.
You can learn more on our “Brands, Media & Intellectual Property” page.
Marketing
Marketing activities are essential for establishing a new business model in a market. However, particularly in the digital sphere, there are certain specific considerations to keep in mind, especially regarding the nature of communication and the transparency of advertising messages. Among other things, the following are relevant:
- Price Disclosure Regulation
- Law Governing the Advertising of Medicines
- Competition Law / Unfair Competition
- Influencer
- Social Media
Depending on the industry, there may be additional requirements—for example, for healthcare products, financial services, or digital business models. Advertising claims and marketing activities should be reviewed even before the product launch to avoid cease-and-desist letters or regulatory objections.
We help companies ensure their marketing strategies are legally sound and design their market presence professionally from the very beginning.
Competition Law
Entering a new market always involves competition. Inappropriate advertising claims, misleading price information, or unfair business practices can quickly lead to cease-and-desist letters or legal disputes.
As early as the development stage of sales and marketing initiatives, it is important to assess whether the planned communications comply with competition law requirements. This applies in particular to digital sales and e-commerce.
We help companies ensure that their market presence complies with the law and avoid competitive risks early on.
Copyright
Designs, software, photos, videos, and text are automatically protected by copyright —but without clear contracts, the rights often remain with the creators. Startups should ensure they have watertight assignment agreements, especially when working with freelancers or service providers. With regard to the finished work, it is particularly important to note that copyrights held by multiple creators may need to be licensed. Especially in the case of international use or distribution, it is important to note that a national license does not necessarily grant the right to cross-border exploitation.
As integral parts of modern business models, texts, software, photos, videos, designs, and other creative content are protected. Even before entering the market, it is important to clarify who holds the necessary rights of use and whether the content may be used legally.
This is particularly true for international projects, collaborations with agencies or freelancers, and the use of digital content across national borders.
You can learn more on our “Brands, Media & Intellectual Property” page.
Patent Law
Innovative technologies and technical developments can provide a decisive competitive advantage. Even before entering the market, it is important to determine whether inventions can be protected by patents and whether existing intellectual property rights held by third parties could prevent their commercialization.
An early intellectual property strategy increases planning certainty and strengthens a company's competitive position in the German and European markets.
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Copyright Collection Society / Artists' Social Insurance Fund
Startups in the media, advertising, or content creation sectors should familiarize themselves with collecting societies (e.g., GEMA, VG Wort) and the KSK. Anyone who regularly commissions freelance artists—for example, for music, graphic design, or advertising—must pay into the Artists’ Social Insurance Fund (KSK). Startups are also required to settle accounts with collecting societies such as GEMA or VG Wort. Failure to do so can quickly result in back payments.
Hiring freelance creatives, using copyrighted works, or employing certain business models may require the payment of applicable fees or the acquisition of licenses. Clarifying these matters early on prevents additional claims later on and provides planning certainty.
We help companies establish their creative business models in a legally sound manner and address regulatory requirements early on.
You can learn more on our “Brands, Media & Intellectual Property” page.
Digitization
Digitalization offers companies new opportunities to efficiently market their products and services in the German and European markets. At the same time, legal requirements regarding digital processes, data flows, and the use of modern technologies are increasing.
Digital business processes, contract structures, and regulatory requirements should be aligned right from the start when entering the market. Early legal guidance lays the foundation for sustainable growth and reduces the need for adjustments later on.
We help companies develop legally compliant digital business models and successfully establish them in the European market.
E-commerce
For many companies, entering the market begins with an online store or digital sales channels. However, Germany and Europe have extensive regulations governing information, consumer protection, and contracts.
From the design of the ordering process to the terms and conditions, right up to cancellation rights and digital products, the legal framework should be taken into account even before the product launch.
We assist companies in structuring their e-commerce operations from a legal perspective and lay the groundwork for successful digital sales.
You can learn more on our “Contract Law & Commercial” page.
Platforms & Apps
Digital platforms and mobile applications are often the primary gateway to the European market. Depending on the business model, different requirements apply to contract drafting, user communication, data protection, and regulatory guidelines.
Legal issues should be taken into account as early as the development phase so that digital offerings can be scaled safely and rolled out internationally.
We assist companies with legal support for digital platforms and app-based business models.
SaaS & Cloud
Cloud-based services and Software-as-a-Service are among the most important digital business models today. At the same time, international customers, data processing, and contractual structures place special demands on legal structuring.
An early review of contractual relationships, service levels, and data protection frameworks builds trust among customers and investors and facilitates expansion into the European market.
We assist companies with the legal structuring of cloud-based business models.
You can learn more on our “Contract Law & Commercial” page.
IT Contracts
Digital business models are based on clear contractual provisions. Development contracts, software license agreements, maintenance agreements, and cloud contracts form the foundation of a successful partnership with customers and business partners.
Especially when entering a market, contract structures should be tailored to the business model in order to reduce liability risks and secure long-term business relationships.
We develop contract solutions that align with your digital business model and support your growth.
You can learn more on our “Contract Law & Commercial” page.
Cybersecurity & NIS2
As digitalization continues to advance, information security and cyber resilience are becoming increasingly important. Depending on the industry and the size of the company, European regulations—particularly those concerning critical and important infrastructure—may give rise to additional organizational requirements.
Security frameworks, responsibilities, and compliance requirements should be taken into account right from the start when establishing digital business processes. This helps reduce risks and ensures that regulatory developments are incorporated at an early stage.
We help companies develop secure and future-proof digital business models for the German and European markets.
ENTERING THE MARKET IN 6 STEPS
From market analysis to legal preparation and company formation, all the way through to day-to-day business operations.
Areas of Legal Practice
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